THE STORY
Started making hot sauce in my apartment during COVID after getting laid off from a restaurant line. Mason jars, a closet full of fermenting peppers, and a TikTok account.
The Apartment Era
Lost my job as a line cook when COVID shut everything down. Started fermenting peppers in mason jars in my apartment closet. Had nothing but time, a TikTok account, and a stupid amount of cayenne peppers.
First Farmers Market
Showed up to the East Austin farmers market with a folding table and 40 bottles. Sold out in 2 hours. Came back every weekend. People started asking which stores carried us. No stores carried us.
The Production Kitchen
Got the USDA-compliant kitchen. Devon quit his job to run production. Started growing our own peppers on 3 acres east of Austin. First 20 retail stores said yes.
The Burn Bar Opens
Opened the tasting room on Cesar Chavez. Maria came on to run it. Jess painted the fox skull mural on the exterior wall. The Gauntlet Challenge started as a joke between friends. It stopped being a joke.
220+ Stores
Texas, Oklahoma, Louisiana. 220+ retail locations. Strawberry Hellfire sold out in 4 hours. TikTok hit 45K. The Gauntlet has a 40% completion rate and people fly in to try it.
Still Growing
Still fermenting. Still growing peppers. Still making Reese taste every batch before it ships. Six people, one kitchen, and a tasting room that smells like garlic and smoke.
Years
Acres of Peppers
Stores in 3 States
Person Team
THE PEOPLE
Reese Calloway
Owner / Head Sauce Maker
Started it all in a COVID-era apartment. Grows peppers on 3 acres. The voice, the personality, the guy who tastes every batch.
Devon Calloway
Production Manager
Reese's brother. Runs the production kitchen. The reason bottles get filled and shipments go out on time.
Maria Fuentes
Retail Manager
Runs the Burn Bar and every farmers market booth. The first face you see when you walk in.
Jess
Label Artist
Tattoo artist who created the fox skull logo and every hand-illustrated label. Folk-art meets punk show flyer.
Can't make it to Austin? We ship everywhere.
SHOP THE SAUCESFrom apartment mason jars to 220 stores in 6 years.